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Currant News

Florence Roberts runs 50 miles in aid of the Midlands Air Ambulance

Florence Roberts, gluten free NPD manager at the Village Bakery raised over £3,100 for the Air Ambulance in memory of her father after running a 50 mile fell run.

The 50 miles was completed over the Long Mynd, Shropshire. This run took Floss just over 12 hours, which was spent mainly in the dark throughout the night! This is the hardest thing Floss has ever completed; the run included climbing eight of Shropshire’s summits with climbing over 8,000ft.

The huge distance of 50 miles was very worthwhile to Floss after she raised £3,100 for the Midlands Air Ambulance. This charity aided her father when he fell ill driving his tractor on their family farm. The Village Bakery also donated £500 to this worthy challenge.

Floss enjoys running but has never completed such a test before. Previously she has competed in half marathons and a 20 mile run, therefore she was very pleased when she crossed the line at 1.15am.

Floss said “It was hard but we were lucky with the weather as it hardly rained. We started at 1pm, taking us 12 hours and 15 minutes to finish.” Floss ran alongside her friend Margaret Herbert.

The toughest part of the race was at 10.30 pm, Floss felt her body getting tired and ready for bed, however, she still had just under three hours left to run!

When she crossed the finished line “Everything hurts. My feet were killing me, my knees and my hips too”. All the pain was worthwhile as she raised such a fantastic amount of money!

Floss did the run in honour of her dad after he suffered a fatal cardiac arrest whilst in his tractor on their family farm.

“Midlands Air Ambulance were called and arrived only after a few minutes, unfortunately the paramedics at the scene were unable to save Dad despite their efforts.”

“The Midlands Air Ambulance respond to over 2,000 calls a year; however, they receive no government funding.”

The managing director of the Village Bakery, Robin Jones said “We are all very proud of Floss and what she has achieved for such a worthwhile cause. It was such a tough challenge. She’s a real star.” 

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