Wrexham FC fans are being urged to "eat all the pies" in a bid to help the club earn promotion. The Dragons have been running a 'Build the Budget' crowd-funding project and have so far amassed more than £53,000 to help boost manager Dean Keates' transfer coffers. And the club have been given a boost by Wrexham-based Village Bakery, who have donated 3,500 mince pies to be sold at home matches as part of the campaign to raise money for the club's transfer window war chest.
Keates' side currently sit third in the National League, just two points adrift of leaders Macclesfield Town as they bid to earn a place back in the Football League.
A youthful Wrexham side crashed out of the FA Trophy on Saturday in the first round, going down 2-0 at Harrogate Town, but attention now turns to Saturday's key league encounter against a Dover Athletic side who sit on place and one point below the Dragons.
"What the Village Bakery have done for us is an unbelievable gesture and it just shows you what the whole town is about. Everybody pulls together and tries to help eachother out," said Keates.
"We're just over the half-way point of the season and things are okay, but nothing gets decided in December.
"All being well, the fans will buy the mince pies in numbers and the proceeds will go towards building a budget to help us push on in January.
"We have our targets but obviously you think you can get somewhere but all of a sudden it's not there so we'll just see what happens.
"So far we've raised £53,000 which has been added in to the budget to entice players of Shaun Pearson's calibre from the Football League to get them down here."
Midfielder Sam Wedgby, who is in his first season with the club, added: "It's a massive club and the fans are really passionate. You grasp that when you first sign here.
There's a lot of support from the whole community and the companies like the Village Bakery. We have to thank everybody at the bakery."
Wedgbury's midfield partner Akil Wright, on loan from Fleetwood Town, allowed himself one of the mince pies.
"I've tried one and they are really nice," said the 21-year-old. "I can't have too many though because there are a lot of games coming over Christmas so I have to watch what I eat."
Village Bakery managing director Robin Jones was delighted to help the club in their hour of need.
He said: "We are long-term supporters of the Dragons.
"Wrexham are flying high at the moment and we have loads of our staff who are Wrexham fans so it's nice to give something back.
"It's every fan's dream to win promotion so we're hoping our pies will play a small part in helping the club taste more success in the future."